How to Conduct an Enterprise SEO Audit – 5 Point Checklist

How to Conduct an Enterprise SEO Audit – 5 Point Checklist

Auditing a big website for SEO (Search Engine Optimization) can take days or weeks. Here’s a simplified 5-point checklist for a thorough enterprise SEO audit. This list focuses on key parts of SEO that help improve a website’s visibility online.

1. Keyword Analysis

Keywords are super important for SEO because they help bring the right people to your website and make your site more visible on search engines. In an enterprise SEO audit, keywords are checked for how relevant they are, how much competition they have, and how many people are looking for them. Using the right keywords means picking specific ones that match what your business does and what your target customers are looking for. Doing it wrong can mean filling your site with too many keywords or using ones that aren’t useful or popular.

2. Keyword Intent

Every time someone searches for something, they have a goal or intent like wanting to buy, learn something, do something, or go somewhere. Knowing this intent helps businesses make content that matches what their visitors want, leading to more clicks, engagement, and sales. During an audit, it’s important to check if the website’s content matches the reasons people visit the site. This means looking at the search terms that bring people in and making sure the content on those pages meets their needs.

3. Page Headings

Page headings are bits of code on a website that help organize content. They range from H1 to H6 and help search engines understand what a page is about. Good headings are clear and match the page’s content. They also make the site easier to read and navigate.

4. Page Indexing

Page indexing is about making sure search engines can find and show your website’s pages. If a page isn’t indexed, it won’t show up when people search for it, meaning potential customers can’t find it. Tools like Google Search Console or Screaming Frog can check if all your pages are indexed properly. Making sure every page is indexed helps more people find your site.

5. Search Appearance Analysis

How your website looks in search results can make a big difference. This includes things like the title and description that show up in search results and using special formats (like rich snippets) to stand out. Analyzing search appearance involves checking if the titles and descriptions are the right length and relevant, and if structured data is used correctly. This can help your site attract more attention and clicks in search results.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best SEO company St Petersburg. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

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